• Dr. Arvind Rayalwar
• Darshan S. Gaonkar

In India traditionally transactions were conducted in cash. There was a less usage for online payments methods in our country. Over a period of time there has been paradigm shift in the payment system. People in the country has shifted to the various methods on online payments. However, after November 8, 2016, India has moved towards cashless transactions. The government initiative of Digital India has modernized the launch of Unified Payment Interface (UPI) applications since its launch in Jan 2016. Due to technology advancements, it has made the online payment easier and more convenient. With the usage of various online payments app it has made customers to quickly pay the amount by using the QR code. There are various application available for online payment and one among the application is Paytm. The present study has been conducted to find out the various factors leading to the customers satisfaction towards Paytm app.. The study states that the customers find it convenient to make a payment with the app. Overall experience reveals that the customers are satisfied with the application.

UPI, Paytm Digital payment system, wallets

"Customers’ satisfaction towards Paytm UPI app: A study with special reference to North District of Goa.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 3, page no.i390-i394, March-2023, Available :http://www.jetir.org/papers/JETIR2303857.pdf

"Customers’ satisfaction towards Paytm UPI app: A study with special reference to North District of Goa.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 3, page no. ppi390-i394, March-2023, Available at : http://www.jetir.org/papers/JETIR2303857.pdf