• D.G.Tapas

Abstract The advancement of technology and COVID pandemic (COVID) have accelerated the need and call for digital transformation in the banking sector in recent times. Indian banking sector has experienced a remarkable change recently. There has been an amazing transformation in Indian Banking Sector i.e., Digital Banking. In fact, digital banking has completely changed the lifestyle of the entire mankind. Undoubtedly, Digital Banking has benefited most of the sectors of the society. Though there are many benefits of digital banking services, there are many issues & key challenges which the banking marketers and the users should be aware of. The main objective of the present study is to explore and evaluate the emerging issues and challenges of digital banking faced by Indian Banking Sector especially during post COVID and make the marketers and users aware of those issues and challenges. Despite digital banking sites and mobile apps have been designed to be secure and the banks have been setting up the updated security protocols regularly in place, the system is not completely fool proof and accounts cannot be hacked, leading to the identification theft through stolen login credentials. In addition to this, Lack of Personal Relationships, Growing Customer Expectations, a Cultural Shift are some of the emerging challenges faced by the banking sector in recent times.

(Key words: COVID, Challenges, Digital Banking, Customer expectations)

"ISSUES AND CHALLENGES OF DIGITAL BANKING IN INDIAN BANKING SECTOR IN RECENT TIMES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 6, page no.i334-i337, June-2023, Available :http://www.jetir.org/papers/JETIR2306838.pdf

"ISSUES AND CHALLENGES OF DIGITAL BANKING IN INDIAN BANKING SECTOR IN RECENT TIMES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 6, page no. ppi334-i337, June-2023, Available at : http://www.jetir.org/papers/JETIR2306838.pdf