• Kumar Hritwik

Nudge theory, rooted in behavioral economics and psychology, has gained significant attention in recent years for its promising approach and profound insights into human behavior and decision-making. This comprehensive research review aims to analyze and synthesize existing literature on the concept of nudging and the application of nudge theory in various domains, including health, finance, sustainability, and public policy. However, the effectiveness of nudges varies depending on factors such as context, individual differences, and cultural considerations. The review encompasses a wide range of studies, examining the effectiveness of nudges in promoting positive behavior change, understanding underlying mechanisms, and identifying potential limitations and ethical considerations. The findings highlight the versatility and potential of nudge theory in shaping human behavior, while also emphasizing the need for further research to optimize its implementation and address potential concerns. Overall, this comprehensive research review contributes to the growing body of knowledge on Nudge Theory and provides valuable insights for policymakers, researchers, and practitioners seeking to leverage nudges to promote beneficial behavioral changes and address societal challenges.

Nudges, Nudge theory, Behavioral Economics, Human behavior, Decision-making, Cognitive biases and heuristics.

"The Application of Nudge Theory on Human Behavior: A Comprehensive Research Review.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 6, page no.k104-k114, June-2023, Available :http://www.jetir.org/papers/JETIR2306A12.pdf

"The Application of Nudge Theory on Human Behavior: A Comprehensive Research Review.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 6, page no. ppk104-k114, June-2023, Available at : http://www.jetir.org/papers/JETIR2306A12.pdf