• Mrs Shreshthi Prakash
• Dr. Kapil Tewari
• Mrs. Saloni Garg

As the IT industry has expanded quickly, many businesses have begun to use the internet as their main platform for advertising in order to benefit from online technology. Online marketers discovered that the Internet offers more ease and control over the advertising space, thus it has gained more familiarity. Utilising cutting-edge Internet characteristics, online advertising has emerged as the main source platform for the promotion of new items. With the advent of the Internet, the corporate world got more specialised, and many individuals began to purchase goods online that might facilitate and expedite their job. An additional benefit of online advertising is that it provides the product a creative dimension and distinctive qualities. This greatly advances internet commerce and accomplishes the marketer's primary objective. Viewers of online advertising are not constrained since it is available around the clock. In order to compete with international marketing, marketers can lower transaction costs by dealing with the internet market because it can add to the company's revenues and is also extremely safe. In this study, we'll talk about the many forms of online advertising, the difficulties that advertisers encounter, the most recent trends in online advertising, and other topics.

"Emergence and Impact of E- advertising, specifically with reference to India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 7, page no.h401-h406, July-2023, Available :http://www.jetir.org/papers/JETIR2307751.pdf

"Emergence and Impact of E- advertising, specifically with reference to India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 7, page no. pph401-h406, July-2023, Available at : http://www.jetir.org/papers/JETIR2307751.pdf