• LUCKY GUPTA
• Dr. Shikha Mittal
• Akshay Kumar
• Deepak Tomar

There is a rising demand for effective and efficient methods of consumer communication due to the increased usage of social media for marketing and engagement. Artificial intelligence-powered chatbots are one such method. The use of ChatGPT, a sizable language model developed by OpenAI, in small finance banks in India for social media marketing and engagement is examined in this article. We outline the procedure used to assess ChatGPT's performance in responding to customer inquiries and interacting with consumers on social media channels. Our findings demonstrate that ChatGPT may help small financing institutions increase client involvement and their social media presence.

ChatGPT, Finance Banks, Social Media Channels, Social Media Marketing

"CHATGPT'S IMPACT ON SMALL FINANCE BANKS IN INDIA FOR THEIR SOCIAL MEDIA MARKETING AND COMMUNITY ENGAGEMENTS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 7, page no.j388-j393, July-2023, Available :http://www.jetir.org/papers/JETIR2307951.pdf

"CHATGPT'S IMPACT ON SMALL FINANCE BANKS IN INDIA FOR THEIR SOCIAL MEDIA MARKETING AND COMMUNITY ENGAGEMENTS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 7, page no. ppj388-j393, July-2023, Available at : http://www.jetir.org/papers/JETIR2307951.pdf