• T. ARRTHI
• Dr. M.P. KUMARAN

The present study focuses on Consumer satisfaction towards Garnier hairdye. The users reveals that a significant proportion of the consumers are satisfied with the quality and effectiveness of Garnier hairdye. The study was conducted through a survey of 150 Garnier hairdye users . The findings indicate that most of the consumers are highly satisfied with the quality of Garnier hairdye. The study also revealed that consumers level of satisfaction was influenced by their age, gender, and income level.Overall, the study suggests that Garnier has been successful in meeting the needs and expectations of its consumers.

Garnier hairdye, purchase behaviour, customer satisfaction

"A STUDY ON CUSTOMER SATISFACTION TOWARD GARNIER HAIR DYE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 8, page no.g852-g859, August-2023, Available :http://www.jetir.org/papers/JETIR2308697.pdf

"A STUDY ON CUSTOMER SATISFACTION TOWARD GARNIER HAIR DYE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 8, page no. ppg852-g859, August-2023, Available at : http://www.jetir.org/papers/JETIR2308697.pdf