• Surbhi Varshney
• Sanjay Singh Khatri

In this paper, we will investigate the marketing strategies of a select Ayurvedic medicine companies operating in Uttarakhand's hilly region. The study was conducted by developing a research process specific to the research problem, which embarks on the details of research methodology and techniques relevant to the study, in order to achieve the desired objectives of the current study in relation to the research problem on Ayurvedic medicine marketing strategies in the selected study area. Multiple regression analysis was employed to assess hypothesis statements depending on the aims of the research inquiry and the type of the data obtained. Based on the findings, data interpretation was created in the form of a comprehensive research report that included all aspects of the study. The study's primary focus has been on Ayurvedic sector Professionals in the ayurvedic medicine sector. Data on marketing strategies of Ayurvedic medicine companies was gathered by contacting the marketing heads/marketing managers/Marketing executives of the appropriate companies' marketing teams. The research is both descriptive and analytical in nature. The necessary data was gathered from appropriate sources to make the study more meaningful and concrete. The current study collects primary data using questionnaires, observations, and talks. A questionnaire was developed for Ayurvedic industry professionals to obtain primary data. Sample analysis was utilised to make findings and illustrate the significance, influence, and efficacy of marketing methods used by the Ayurvedic medicine industry.

Marketing strategy, hilly region, Ayurvedic medicine, Ayurvedic industry professionals, questionnaire, etc.

"Marketing Strategies of Ayurvedic Medicine Industry in Hilly Region of Uttarakhand", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 8, page no.h204-h209, August-2023, Available :http://www.jetir.org/papers/JETIR2308721.pdf

"Marketing Strategies of Ayurvedic Medicine Industry in Hilly Region of Uttarakhand", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 8, page no. pph204-h209, August-2023, Available at : http://www.jetir.org/papers/JETIR2308721.pdf