• Vishal.R.Kapasi
• DR.Farhat Fatma Mumtaz Hussain Shaikh

Mumbai is One of the most populous metropolitan areas in the world, there are about 26 million people living in the 6,328 square kilometers (2,443 square mile) Mumbai region. India's financial hub is Mumbai, where numerous corporations make unique economic contributions. Among these most important and unforgettable sectors is the tea business, which has been run by different community members over the years. Traditional tea stalls were the most established in the Indian market and gained popularity among consumers in major cities, but the real revolution began in 2010 when non-traditional tea franchise outlets started operating and spreading across the country year by year. Soon, markets will become more competitive, consumers will become more educated, and they will have choices between taste and preference. Now that consumers are more demanding of tea as the population increased from 2010 to 2023 in Mumbai, and because franchise tea outlets are more famous now, this study is focused on customer perception towards conventional tea stalls among non-conventional franchise tea outlet consumers. A structural questionnaire has been used to collect data for this reason. Information was gathered in Mumbai. Research analysis shows that both are competitive in their own markets. Choices vary by age, income, taste, and preference.

Tea stalls, conventional, non-conventional, Franchise tea outlets and Mumbai

"A study on consumer perception towards conventional and non-conventional franchise tea outlets with reference to greater mumbai.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 9, page no.d56-d65, September-2023, Available :http://www.jetir.org/papers/JETIR2309307.pdf

"A study on consumer perception towards conventional and non-conventional franchise tea outlets with reference to greater mumbai.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 9, page no. ppd56-d65, September-2023, Available at : http://www.jetir.org/papers/JETIR2309307.pdf