• Dr.G.Anuradha
• S.Natarajan

The largest producer in the world of dairy products is India. Dairy products in India haves seen a significant increase in demand, both in rural and urban areas. Aavin milk products are in high demand due to the high population migrating from rural and urban areas. Tamil Nadu is one of India’s top 10 milk producers. The main source of milk is Tamil Nadu Milk Producers’ Association Aavin , which producers , process, and sells milk and milk products to consumers. To identify the level of awareness among consumers towards Aavin milk products is the main objective of the study. To evaluate the level of satisfaction with Aavin milk products. Various statistical instruments are utilized, including descriptive analysis, simple percentage analysis, and chi-square test. The study, based on primary and secondary information, was collected using a well-structured questionnaire. I have conducted a study with 120 samples from Gudalur. The purpose of the study is to reveal the preference of consumers for Aavin milk products based on their age, education qualification, and monthly income. This study makes it possible to suggest an appropriate recommendation to improve awareness and satisfaction among Aavin dairy consumers in Gudalur the Nlgiris.

Aavin milk products, Consumer Awareness, level of Satisfaction, consumer behavior.

"A STUDY ON CONSUMER'S AWARENESS AND SATISFACTION TOWARDS AAVIN MILK PRODUCTS WITH SPECIAL REFERENCE TO GUDALUR, THE NILGIRIS DISTRICT TAMILNADU", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 9, page no.e411-e418, October-2023, Available :http://www.jetir.org/papers/JETIR2309449.pdf

"A STUDY ON CONSUMER'S AWARENESS AND SATISFACTION TOWARDS AAVIN MILK PRODUCTS WITH SPECIAL REFERENCE TO GUDALUR, THE NILGIRIS DISTRICT TAMILNADU", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 9, page no. ppe411-e418, October-2023, Available at : http://www.jetir.org/papers/JETIR2309449.pdf