• Sonia M.D.
• Revathi Ravi

This research paper talks about the dynamics of Mc Donalds supply chain strategy in India which focus on the challenges and distinctive features in maintaining the efficiency and customer satisfaction. Mc Donald’s is an international player in the fast-food industry who has showed extraordinary skills in syncing its brand image with subtleties of local market. This paper gets into the complexity of the strategies that they used in India which contributed to their success by changing and adapting to the local taste and preference. The main factor of their strategy is their focus on awareness on cultural sensitivity and their taste and preferences. This paper also talks about the CSR activities taken up by McDonald’s by addressing issues like safety of food and engaging with community and sustainability. This paper also dives the use of technology for advertising and apps used for ordering online and all the efforts taken up for marketing to improve the level of satisfaction for customers. McDonald’s approach of marketing is diverse which is combined of adapting to local taste and preference, strategies used for pricing the items in the menu, promotional activities that they have conducted keeping in mind the cultural sensitivity, and integrating the technology into their business. In conclusion this paper gives an understanding and important insights about their success strategies in India.

McDonald’s India, Cultural sensitivity, digital marketing, corporate social responsibility, adaptability, competition, consumer preference.

"Marketing strategies of McDonald's in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 9, page no.f824-f830, September-2023, Available :http://www.jetir.org/papers/JETIR2309600.pdf

"Marketing strategies of McDonald's in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 9, page no. ppf824-f830, September-2023, Available at : http://www.jetir.org/papers/JETIR2309600.pdf