• Kasaram Manasa
• Prof. Indrakanti Sekhar

Process of people choosing eateries and order food changed due to modern technology usage on online food ordering streams. The sector changed as a result of technological advancements, internet penetration, and increased smartphone usage. Zomato's founders introduced a platform that allowed users to easily browse menus of a variety of food from different restaurants, order online, and have orders delivered at doorstep, it was a novel idea in India. Another unicorn followed suit and interrupted the online services for ordering food, and 2014 saw rise of Swiggy as a basic food aggregator, emphasising its tactics and organising. Swiggy prioritises building a robust delivery network and a quick, technologically savvy, logistic prominent growth. It began as a directory of foods and grew in popularity in Delhi NCR. In nine months, website evolved in several cities, like Mumbai, Kolkata, Chennai, etc.. Zomato increased its global footprint in 2012 in numerous nations, including the Philippines, Sri Lanka, the UK, and the UAE. Keywords: Online Food delivery Market, Zomato, Swiggy,

"FACTORS INFLUENCING CONSUMER BEHAVIOR OF SWIGGY & ZOMATO", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 9, page no.g435-g449, September 2023, Available :http://www.jetir.org/papers/JETIR2309666.pdf

"FACTORS INFLUENCING CONSUMER BEHAVIOR OF SWIGGY & ZOMATO", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 9, page no. ppg435-g449, September 2023, Available at : http://www.jetir.org/papers/JETIR2309666.pdf