• Nigashetty Ajaykumar Baburao
• Dr. A M Kadakol

ABSTRACT Investment is typically referred by the allocation of savings funds to the available opportunities with an expected higher return in future. Due to the advancement of media and business world, today’s people are much more knowledgeable and better informed about the availability of investment opportunities, but they are in short of adequate knowledge to manage them efficiently. Investment avenues are enlarging each and every day with both physical assets and financial assets. Newer types of instruments and securities are coming to the market that fit with the variedrisk-return requirements of the investors that will enable them to invest their savings productively An in-depth review of literature has done to identify the factors influencing investment behavior of investors in general. Among, few studies have examined the impact of these Social factors on investment behavior of investors. And those studies revealed that social factors have significant influence on investment behavior of investors. Comparatively (gender wise), most of the investors were influenced by social factors. Hence, a study has taken up to examine the impact of Social factors on investment behavior of rural investor koppal district of Karnataka. A descriptive study has been conducted with 100samples selected based on convenient sampling method. The primary data has been collected with a structured, pretested questionnaire and the data collected were analyzed through both descriptive and inferential statistics computed with the help of SPSS software. The study explored the fact that social factors have significant impact on the investment behavior of rural investors

: Financial Planning, Financial Products, Investment, Risk rural investor, investment pattern and financial market Socio-economic factors, Savings and Investment, Investment decisions

"An Empirical study on Impact of Social factors on Investment Behaviors of rural investors– A case study koppal district ,karnataka", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 10, page no.e54-e62, October-2023, Available :http://www.jetir.org/papers/JETIR2310320.pdf

"An Empirical study on Impact of Social factors on Investment Behaviors of rural investors– A case study koppal district ,karnataka", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 10, page no. ppe54-e62, October-2023, Available at : http://www.jetir.org/papers/JETIR2310320.pdf