• Mayank Kumar Panda
• Dr. Mahua Banerjee

A wide range of data in the retail industry is constantly being collected, ranging from emerging trends to sales data. This data collection, measurement, and reporting is a significant challenge for retailers, yet it is essential. By implementing a robust BI system, companies can efficiently store and process this data to ensure they are adapting to the changing retail landscape as quickly as the industry. The primary objective of any BI tool is to provide greater visibility into daily operations. When used correctly, BI tools can help retail sectors to increase sales per visit by gaining a better understanding of their customers' needs, optimising prices to match current trends, increasing margins by analyzing and predicting upcoming trends, and improving the shopping experience for customers. This paper provides an overview of BI with a comparative analysis of BI tools in order to successfully integrate BI in the retail industry process. The paper further describes the functioning of retail processes integrated with BI.

business-intelligence, Software-as-a-Service, online-analytical-processing, omnichannel-analytics.

"Integration of Business Intelligence in Modern Retail System", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 10, page no.e359-e365, October-2023, Available :http://www.jetir.org/papers/JETIR2310360.pdf

"Integration of Business Intelligence in Modern Retail System", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 10, page no. ppe359-e365, October-2023, Available at : http://www.jetir.org/papers/JETIR2310360.pdf