• PRAMOD K
• Dr. NATARAJ S
• Manjula M.L

Micro, Small, and Medium Enterprises (MSMEs) hold a crucial role in economic development by driving employment, diversifying economies, and supporting regional growth. Their ability to create jobs, innovate, and establish businesses in less-developed regions contributes significantly to economic stability and progress. The role of marketing in the development of MSMEs is pivotal and Marketing empowers MSMEs to compete more effectively in the market by differentiating their products or services, creating a unique value proposition, and adapting to changing customer needs. This research study aims to investigate the effectiveness of marketing promotion schemes in promoting Micro, Small, and Medium Enterprises (MSMEs) with a focus on trade fair exhibitions. The research would utilize a mixed-method approach, incorporating both quantitative and qualitative research methods, A sample of 48 MSMEs will be selected from Mysore District using a purposive sampling method. data has been collected through structured interviews and surveys conducted with the selected MSMEs, Secondary collected from sources such as the Udyam registration portal, MSME annual reports, and relevant literature on MSME marketing promotion schemes.in this study using both descriptive and inferential tools in Descriptive statistical tools, such as percentages and averages, has been used to summarize and present the primary data. And Inferential statistical tools, including Analysis of Variance (ANOVA), would employed to determine the significance of differences in awareness and participation in marketing promotion schemes among MSMEs at trade fair exhibition

Marketing Promotion, MSMEs, Schemes, Trade fair

"Role of Marketing Promotion Schemes for Promoting MSMEs: A Study", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 10, page no.f224-f232, October-2023, Available :http://www.jetir.org/papers/JETIR2310428.pdf

"Role of Marketing Promotion Schemes for Promoting MSMEs: A Study", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 10, page no. ppf224-f232, October-2023, Available at : http://www.jetir.org/papers/JETIR2310428.pdf