• Rana Afreen Sheikh
• Mahima H. Sawarkar
• Arshad A. Khan
• Shiva V. Kadu

Day by day artificial intelligence is becoming Increasingly popular and the main aim of companies in today’s e-commerce world is to influence customer Behavior in favor of certain brands and products The paper focuses on the impact of artificial intelligence in e-commerce. And also, on the description of the essence of e-commerce and artificial intelligence and their benefits. The E-commerce industry has seen a high Degree of digitization and automation simultaneously, and both These aspects have allowed the industry as a whole to increase Productivity, performance, and persistence. Focusing on the Micro-levels of the E-commerce industry we can observe the Highest rate of adoption by leaders such as Amazon, Walmart, Flipkart (Walmart-Flipkart), eBay etc.

Artificial intelligence · AI · Machine learning · E-commerce · Electronic commerce , buying and selling of goods ,NLP - Natural Language Processing , ML -Machine Learning

"Artificial Intelligence in E-commerce", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 10, page no.h173-h176, October-2023, Available :http://www.jetir.org/papers/JETIR2310620.pdf

"Artificial Intelligence in E-commerce", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 10, page no. pph173-h176, October-2023, Available at : http://www.jetir.org/papers/JETIR2310620.pdf