• Jyoti Kumari
• Dr Vijay Kumar

Abstract: Retention comprises taking measures to encourage employees to stay in the organization for the utmost period of time. There are enormous opportunities for a talented person in the global competitive environment and the retail sector is in its growth phase so opportunities for retail employees are even more. Retailers are facing a lot of problems in retaining talented employees these days. Recruiting knowledgeable people for the job is essential for retailers. There are various competitors that are looking for such a workforce. Hiring and keeping good employees significantly reduces costs for retailers, which in turn affects their competitiveness and profitability. In today’s environment, it has become very imperative for organizations to retain their employees. In an organizational setting, the goal of employers is to cut employee turnover, training costs, and loss of talent. Recruiting the right contender is a time-consuming process. An organization spends a lot of time and money in grooming an individual and makes him all set to work and understand the corporate culture. It is essential for the organization to retain those employees who really work hard and are crucial to the system. The biggest challenge that organizations are facing today is not only controlling these resources but also retaining them. According to Kathy Mance (Mance K. (2011)), Executive Director of NRF, the National Retail Federation institution develops programs and encourages retailers to make young people more aware of the less observable career paths in a retail environment. This study reviews the different available literature and analyzes to study on a variety of researchers' contributions on employee retention. Over the past decade, the approach in which people are managed and developed at work has come to be acknowledged as one of the crucial factors in retaining talent in an organization.

Employee Retention, HRM, Retail Organization, attrition, Turnover

"Employee Retention Issues in Retail Industry: A Review of Literature", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 10, page no.h561-h569, October-2023, Available :http://www.jetir.org/papers/JETIR2310670.pdf

"Employee Retention Issues in Retail Industry: A Review of Literature", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 10, page no. pph561-h569, October-2023, Available at : http://www.jetir.org/papers/JETIR2310670.pdf