• caroline martinravi
• Dr.K .Krishnakumar

“Words mean nothing when your action contradicts” As the above saying goes in a common market, the demeanour of state-owned enterprises (SOEs), private firms and multinational corporations (MNCs) pose an unspoken greenwashing threat to the community and a dominant reason for climate shift. Greenwashing is the finicky exposure of positive information without full disclosure of negative information which acts like a double-edged sword to create an overly positive corporate appearance. Companies promising to be sustainable, biodegradable, or environmentally conscious sometimes fail to meet the promises they make to consumers. “It’s basically just a form of lying,” says Ellis Jones. Greenwashing occurs when management teams hope to appear that they are engaged in meticulous ESG analysis, given the pressure to do so in today’s business environment which has an enormous destruction in the society and climate. The corporate ploys us in every way using terms like ESG as a marketing tool just to sweep away green sheen under the carpet. The CSR done by the companies is just a distraction posed for a further colossal hand in marketing, this is a leading case where they opt for greenwashing which does not cost them much yet have a large sale in the market, we call them as hypocrites. Against this scrim, this paper aims to emphasize the hideous nature of corporate's greenwashing which leaves a huge scar on the society which we live and the unstable climate with a dwindling environment.

Greenwashing, Climate change, Environmental, Social, Governance (ESG), Marketing.

"A GREEN MIRAGE: CORPORATE GREENWASHING AND ITS MALICIOUS ACTS TO SOCIETY AND CLIMATE CHANGE ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 10, page no.h683-h691, October-2023, Available :http://www.jetir.org/papers/JETIR2310685.pdf

"A GREEN MIRAGE: CORPORATE GREENWASHING AND ITS MALICIOUS ACTS TO SOCIETY AND CLIMATE CHANGE ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 10, page no. pph683-h691, October-2023, Available at : http://www.jetir.org/papers/JETIR2310685.pdf