• Dr.Shilpashree.M.S
• Dr. Archana .M.V

Customer is a person who is the recipient of goods and services or sometimes ideas from the seller and one pays for them.Customer perception applies to the concept of sensory perception of marketing and advertising. The importance of the customer is very huge when it comes to the success of any business. Hence, it become very necessary for every business organization to not only captures the business by new customer initially but also to retain them for a longer period of time. At the same time prising decisions also have the strategic importance in the business it is the price which determines the revenues of the business.

Customer, Perception, Price, Marketing, Business

"“Study on Customers’ Perception towards the Price of Chinese Electronic Products.”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 1, page no.f610-f624, January-2024, Available :http://www.jetir.org/papers/JETIR2401574.pdf

"“Study on Customers’ Perception towards the Price of Chinese Electronic Products.”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 1, page no. ppf610-f624, January-2024, Available at : http://www.jetir.org/papers/JETIR2401574.pdf