• Jayant Palan
• Ms Vidushi Gupta
• Dr Shalini Kumar

Greenwashing refers to the deceptive marketing practices employed by organizations to present an environmentally friendly image, despite engaging in harmful or unsustainable practices. The paper provides a comprehensive understanding of greenwashing by examining its different forms, such as vague or misleading claims, false certifications, and selective disclosure of information. The study analyzes the company's sustainability initiatives, promotional campaigns, and public perception to determine the extent of greenwashing practices. This research paper investigates the phenomenon of greenwashing, exploring its definition, various types, and a specific case study involving an airline company.  Through this research, a critical evaluation of greenwashing is conducted, shedding light on the potential consequences of such misleading tactics and the importance of consumer awareness in identifying genuine environmental commitments

Greenwashing, Environmental Marketing, Corporate Social Responsibility Sustainable Business Practices Consumer Awareness Environmental Ethics

"The Role Of Sustainability Reporting In Mitigating Greenwashing Risks: Evidence From Airlines ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 1, page no.f708-f718, January-2024, Available :http://www.jetir.org/papers/JETIR2401588.pdf

"The Role Of Sustainability Reporting In Mitigating Greenwashing Risks: Evidence From Airlines ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 1, page no. ppf708-f718, January-2024, Available at : http://www.jetir.org/papers/JETIR2401588.pdf