• Dr Swathi Bhat P
• Dr Rekha G. N.

Profit Making is the one and only motive of any business organization. Organizations make use of various techniques to market and promote their product or service. One technique among them is virtual or digital marketing. The development of technology has changed the ways of doing business and which in turn has also changed the way of making profits. Emergence of digital marketing has pushed the firms to face tough competition along with increasing customer expectations and drastic change in customer preferences. This research paper has made an attempt to find out how the profits of the business increase drastically with the help of digital marketing strategies.

Profit, Virtual Marketing, Organization

"The Application of Virtual Marketing Strategies to Increase profits of the Organization", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 1, page no.g200-g203, January-2024, Available :http://www.jetir.org/papers/JETIR2401623.pdf

"The Application of Virtual Marketing Strategies to Increase profits of the Organization", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 1, page no. ppg200-g203, January-2024, Available at : http://www.jetir.org/papers/JETIR2401623.pdf