• Dr. T. Gobinath

Madurai Malli, also known as Jasmine, holds a revered place in the cultural, economic, and ecological landscape of Madurai, India. This essay explores the multifaceted significance of Madurai Malli, tracing its historical roots, cultural symbolism, and economic contributions. The flower's role in religious ceremonies, artistic expressions, and local traditions is examined, highlighting its enduring presence in the daily lives of Madurai's inhabitants. Additionally, the essay delves into the economic impact of Madurai Malli, detailing its role in the local economy, employment opportunities, and global trade. Challenges faced by Madurai Malli, such as climate change, habitat loss, and sustainability concerns, are addressed, along with potential solutions and prospects for growth and recognition. Through a synthesis of historical, cultural, and economic perspectives, this essay illuminates the fragrant essence of Madurai Malli and its integral place in the identity of Madurai.

Madurai Malli, Jasmine, cosmetics, biodiversity conservation, cultural heritage,

"Madurai Malli The Fragrant Essence of Madurai", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 1, page no.h170-h176, January-2024, Available :http://www.jetir.org/papers/JETIR2401716.pdf

"Madurai Malli The Fragrant Essence of Madurai", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 1, page no. pph170-h176, January-2024, Available at : http://www.jetir.org/papers/JETIR2401716.pdf