• SRIYALAXMI PANDA

The term "corporate social responsibility" (CSR) describes an organization's social obligations. The idea that companies should be socially responsible to all parties—stockholders, workers, customers, governments, suppliers, and society at large—is becoming more and more accepted these days. When implemented properly, CSR helps to raise the standard of living for all parties involved and for society at large. This paper is the outcome of a descriptive study that was carried out to assess the impact of corporate social responsibility (CSR) on LIC's life insurance business and its numerous stakeholders. The study also looked at the impact of CSR on the underprivileged segments of society through programs like Janashree Bima Yojana, Swarna Jayanti, Gram Swarojgar Yojana, Siksha Sahayog Yojana, and others. The research claims that corporate social responsibility expenditures are a worthwhile investment since they not only foster greater goodwill but also improve profit through moral company conduct and sincere efforts. This work's primary drawback is that it only uses secondary sources, and its scope of analysis is restricted to LIC. In actuality, the study is necessary to ascertain the value of the CSR investment. According to the article, corporate social responsibility (CSR) has become a crucial component of accomplishing organizational goals and is a useful strategy for businesses looking to stand out from the competition and maintain a dominant position in the market.

Keywords: Corporate Social Responsibility, Stakeholders, Society, Goodwill, Investment

"LIFE INSURANCE CORPORATION OF INDIA: The Pacemaker Towards Corporate Social Responsibility", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 1, page no.h217-h224, January-2024, Available :http://www.jetir.org/papers/JETIR2401721.pdf

"LIFE INSURANCE CORPORATION OF INDIA: The Pacemaker Towards Corporate Social Responsibility", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 1, page no. pph217-h224, January-2024, Available at : http://www.jetir.org/papers/JETIR2401721.pdf