• Himani Agarwal

In the context of consumer behavior, the choice between green packaging and normal packaging has garnered significant attention due to increasing environmental concerns. This study aims to investigate the buying behavior towards green packaging compared to normal packaging, with a specific focus on Rajasthan. The research adopts a quantitative approach and employs simple random sampling to collect data. The study begins by defining green packaging as environmentally friendly packaging materials that minimize waste and pollution. Normal packaging refers to conventional packaging materials without eco-friendly attributes. Through surveys and questionnaires distributed among consumers in Rajasthan, data will be gathered regarding their preferences, perceptions, and purchasing patterns concerning green and normal packaging. The analysis of collected data will involve statistical techniques to compare consumer attitudes and behaviors towards green and normal packaging. Findings from this study will provide valuable insights for businesses and policymakers regarding the effectiveness of green packaging strategies in influencing consumer behavior. Additionally, it may contribute to sustainability initiatives by encouraging the adoption of eco-friendly packaging practices in the region.

green packaging, normal packaging, buying behavior

"Buying Behaviour towards Green Packaging and Normal Packaging with Special reference to Rajasthan", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 2, page no.d182-d196, February-2024, Available :http://www.jetir.org/papers/JETIR2402323.pdf

"Buying Behaviour towards Green Packaging and Normal Packaging with Special reference to Rajasthan", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 2, page no. ppd182-d196, February-2024, Available at : http://www.jetir.org/papers/JETIR2402323.pdf