• Dr Pradeep Kumar Singh

The maxim "let the buyer beware," rooted in the caveat emptor principle, traditionally places the responsibility on purchasers to assess the quality and suitability of their acquisitions. However, in the intricate domain of investments, this principle often proves insufficient in safeguarding the interests of investors. This paper addresses the challenges associated with investor protection, spotlighting the limitations of caveat emptor within the dynamic arena of financial markets. It explores the ever-evolving landscape of investment products, acknowledging the increasing complexity that investors face. Additionally, the paper scrutinizes the role of regulations in protecting investors and highlights the need for a more comprehensive approach to ensure their security and confidence. As financial markets continue to evolve, investors encounter a multitude of products with varying levels of complexity, amplifying the difficulty of making informed decisions. Regulatory frameworks, while designed to safeguard investor interests, face challenges in keeping pace with the dynamic financial landscape. The paper contends that a more holistic strategy, incorporating strengthened regulations, investor education, and technological solutions, is imperative to enhance investor protection. By delving into these critical aspects, the paper aims to contribute to the ongoing discourse on improving the safeguards in place for investors navigating the intricate and sometimes perilous terrain of financial decision-making.

Investor Protection, Financial Markets, Investment Products, Regulatory Frameworks, Investor Confidence, Comprehensive Approach, Financial Decision-Making, Strengthened Protections, Technological Solutions

"Let the Buyer Beware' Doesn't Protect Investor' Unveiling the Challenges in Investor Protection", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 2, page no.g317-g322, February-2024, Available :http://www.jetir.org/papers/JETIR2402642.pdf

"Let the Buyer Beware' Doesn't Protect Investor' Unveiling the Challenges in Investor Protection", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 2, page no. ppg317-g322, February-2024, Available at : http://www.jetir.org/papers/JETIR2402642.pdf