• Soumya Sucharita Sahoo
• Anushree R. K.

Food culture plays a crucial driving role in popularizing a place as a tourist places and destinations and serves as a potential and influential attraction in tourism. Consumption of traditional food or cuisine specific to any destination has become a primary drive for optimum satisfaction of the visitors. Various factors such as cultural difference, religious influences, socio-demographic aspects, food-related personality traits, pre-exposure effect/past experience and interest to try for new authentic dishes influence consumption of food of the tourists visiting to a particular place. Food neo-phobia, food familiarity and destination food image have been identified as the most responsible factors affecting the local food preference, consumption and satisfaction of the tourists. Also taste/quality value, health value, price value, emotional value, and prestige value hold a positive effect on tourists’ attitude toward local food and act as motivational factors for the tourists to revisit a place for deriving greater contentment. Motivational factors influencing the food consumption has five dimensions: symbolic, obligatory, contrast, extension and pleasure.

Destination food, Tourists, Food Consumption, Motivational factors

"DIVERSIFIED FACTORS INFLUENCING FOOD CONSUMPTION OF TOURISTS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 3, page no.h265-h269, March-2024, Available :http://www.jetir.org/papers/JETIR2403735.pdf

"DIVERSIFIED FACTORS INFLUENCING FOOD CONSUMPTION OF TOURISTS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 3, page no. pph265-h269, March-2024, Available at : http://www.jetir.org/papers/JETIR2403735.pdf