• Montu Kumar Narad Singh
• Janvi Moradiya
• Dr Tejal Shah

The nation’s banking quarter is broadly speaking accountable for the country’s monetary improvement as a total and have to be viewed as a awesome economic offerings industry. For operational concerns, there is a want for customer happiness in order to hold current clients and entice new ones. Finance services in India are furnished now not solely through public however additionally non-public sectors. Public and personal banks have various appeals and company strategies; thus, quite a few degrees of patron pride have been considered to have changed. This learn about consequently seeks to set up consumer happiness at India’s public and personal banks and to examine the elements that affect patron happiness in the a range of levels. The find out about ambitions to decide the degree of satisfaction, whether or not the distinction in pride might also be a component of variable elements or lack of a comparable that can end result in dissatisfaction or discontent in public or non-public banks. This lookup used to be primarily based on the foremost facts received from Indian banks running in the public and personal pastime sectors. The Public area banks such as the Citibank carried out very properly due to the excessive worker performance, which ensured that clients had satisfaction. Sustained measures are required to decorate the job contentedness of employees whose public banks work with the tangible gear and the behavioral factor of view.

Customer Satisfaction, Services Quality, ATMs, Technology

"Customer Satisfaction: A comparative study between private sector and public sector banks", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 3, page no.j780-j788, March-2024, Available :http://www.jetir.org/papers/JETIR2403997.pdf

"Customer Satisfaction: A comparative study between private sector and public sector banks", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 3, page no. ppj780-j788, March-2024, Available at : http://www.jetir.org/papers/JETIR2403997.pdf