• Itrat Fatema
• Gayatri Khairkar
• Dikshant Chimankar

This research paper explores the dynamic world of ONDC E-Commerce, where new online stores are reshaping the digital market. It conducts a thorough analysis to compare the sales performance of ONDC-based platforms with traditional online stores. Using advanced tools, the study examines key metrics like revenue, customer satisfaction, product variety, and user interface. By decoding the evolving ONDC landscape, the paper provides valuable insights for businesses and policymakers. It also serves as a guide for those interested in navigating and optimizing opportunities within the ONDC sector. By understanding ONDC's disruptive potential, the research aims to support informed decision-making and strategic planning in response to the changing dynamics of the E-Commerce industry.

ONDC E-Commerce, Sales performance analysis, Digital market reshaping, Advanced tools metrics ONDC landscape insights

"ONDC E-COMMERCE: SALES ANALYSIS AND FUTURE PROSPECTS THROUGH COMPARATIVE INSIGHTS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 3, page no.k695-k700, March-2024, Available :http://www.jetir.org/papers/JETIR2403A89.pdf

"ONDC E-COMMERCE: SALES ANALYSIS AND FUTURE PROSPECTS THROUGH COMPARATIVE INSIGHTS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 3, page no. ppk695-k700, March-2024, Available at : http://www.jetir.org/papers/JETIR2403A89.pdf