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August-2018
eISSN: 2349-5162
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Journal of Emerging Technologies and Innovative Research ( An International Scholarly Open Access Journal, Peer-reviewed, Refereed Journal )
Impact factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal
UGC Approved Journal no 63975(19)
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UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975
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Published Paper ID:
JETIRA006078
Registration ID:
186159
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Title
DEMOGRAPHIC IMPACT ON IMPULSIVE BUYING BEHAVIOR OF ONLINE CONSUMERS
Abstract
The buying behaviour of each and every consumer is unique and is propelled by individual traits and characteristics. This research paper investigates the impulse buying behaviour of online consumers and explores the impact of demographic variables on their impulse buying. The research is focused on a well-designed questionnaire and the data was collected from156 respondents residing the City of Bengaluru. Collected data is tabulated, coded, and analyzed through SPSS software. Chi-square has been applied to study the association of demographic variables on impulse buying behaviour. The results revealed that demographic variables(Gender,Age,Marital status and Income) are independent of impulse buying behavior of consumers.
Key Words
Impulse buying behaviour, online shopping, demographic factors, consumer behaviour
Cite This Article
"DEMOGRAPHIC IMPACT ON IMPULSIVE BUYING BEHAVIOR OF ONLINE CONSUMERS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 8, page no.435-440, August-2018, Available :http://www.jetir.org/papers/JETIRA006078.pdf
ISSN
2349-5162 | Impact Factor 7.95 Calculate by Google Scholar
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Cite This Article
"DEMOGRAPHIC IMPACT ON IMPULSIVE BUYING BEHAVIOR OF ONLINE CONSUMERS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 8, page no. pp435-440, August-2018, Available at : http://www.jetir.org/papers/JETIRA006078.pdf
Publication Details
Published Paper ID: JETIRA006078
Registration ID: 186159
Published In: Volume 5 | Issue 8 | Year August-2018
Page No: 435-440
Country: -, -, -- .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication
Published Paper URL :: https://www.jetir.org/view?paper=JETIRA006078
Published Paper PDF: https://www.jetir.org/papers/JETIRA006078
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