• Mr. Alok Singh
• Dr. Sandeep Mondal

The Balanced Scorecard is a management system, not only a measurement system that enables organizations to clarify their vision & strategy and translate them into action. It provides feedback around both the external outcomes & internal business processes in order to continuously improve strategic performance & results. The balanced scorecard transforms strategic planning from an academic exercise into the nerve center of an enterprise, when it fully deployed. My purpose of research is to provide a whole sole framework regarding balanced scorecard implementation that is necessary to evaluate the past performance of an organization & to provide the actual status of an organization to the top management and consultants. A matrix would be prepared for the analysis having all the parameters regarding strategic objectives, measurements, targets and programmes attributes. After that a generic model would be developed to rate all the factors regarding financial, customer, learning and growth, internal processes perspective.

Balanced Scorecard, Strategic Evaluation, Past Performance Indicator, Outcome Measurement, Firm Performance.

"GENERIC BALANCED SCORECARD FRAMEWORK FOR PERFORMANCE MEASUREMENT OF A FIRM", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 9, page no.117-129, September-2018, Available :http://www.jetir.org/papers/JETIRA006251.pdf

"GENERIC BALANCED SCORECARD FRAMEWORK FOR PERFORMANCE MEASUREMENT OF A FIRM", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 9, page no. pp117-129, September-2018, Available at : http://www.jetir.org/papers/JETIRA006251.pdf