• M.B.Kudale
• M.C.Jadhav
• C.B.Bhujbal
• G.G.Nimbarkar

An agro-industry is an enterprise that processes bio-mass, i.e. agricultural raw materials, which include ground and tree crops as well as livestock and fisheries, crate edible or usable forms, improve storage and shelf life, create easily transportable forms, enhance nutritive value, and extract chemicals for others uses. As the products of agro-industries are both edible and non edible, the agro-industries can be classified as agro-food industries and agro-non food industries. Bakery is a traditional and occupies an important place in food processing industry. Despite the advent of fully automatic and semi-automatic bread as well as biscuit making plants, a sizeable number of people still prefer fresh bread and the products from bakery. Marketing system is fragmented and is uncoordinated, with inadequate infrastructure and supply chains involving high wastage and losses. A result, the producer gets about 30-40 percent of final price, as compared to around 60 percent in advanced countries. Even an additional margin of 3 percent in final price translates into 10 percent increase in net income of the farmers and that itself is a powerful incentive to invest in agriculture. Bread is a staple food prepared from dough of flour and water, usually by baking. Throughout recorded history it has been popular around the world and is one of the oldest artificial foods, having been of importance since the dawn of agriculture. Every 100 gm of bread gives calories of 265 gm through 3.29 gm fat, 49 gm carbohydrates and 9 gm of proteins. It is rich source of calcium and iron. Present study was undertaken to analyze marketing cost, price spread and producer’s share in consumer’s rupees of bread at narayangaon in Pune district.

Value chain analysis of Bakery Product (Bread) in Narayangaon at Pune District of Maharashtra State

"Value chain analysis of Bakery Product (Bread) in Narayangaon at Pune District of Maharashtra State", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.115-119, May-2019, Available :http://www.jetir.org/papers/JETIRBL06019.pdf

"Value chain analysis of Bakery Product (Bread) in Narayangaon at Pune District of Maharashtra State", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp115-119, May-2019, Available at : http://www.jetir.org/papers/JETIRBL06019.pdf