• M.ILAMATHI

To lower the environmental damage of business we need to examine our ecological footprint. We need to move forward with the business at the same time. In order to solve that dilemma, a value seeking and proactive approach to greening is necessary. However, literature on the role of supply chain operations, mostly published in the area of reversed logistics, has failed to develop grounded theory and frameworks to support the application of such an approach. Furthermore, research is needed that goes beyond the partial and fragmented contribution of reversed logistics. We pursue this theme through exploring arguments for environmental excellence, organizational eco-cultures, and for corporate environmental strategies. We suggest that current prescriptions for organizational eco change are often buttressed by evangelical rhetoric and are reliant on the assumption that organizations will voluntarily become greener. This research paper looks at challenges for research on green steps to take, and green supply chains to make in practice, as a step up to lowering the ecologic footprint of supply chains.

Green business, sustainable business, green marketing, green products, etc.

"GREEN BUSINESS PRACTICES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.213-217, May-2019, Available :http://www.jetir.org/papers/JETIRBP06041.pdf

"GREEN BUSINESS PRACTICES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp213-217, May-2019, Available at : http://www.jetir.org/papers/JETIRBP06041.pdf