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May-2019
eISSN: 2349-5162
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Journal of Emerging Technologies and Innovative Research ( An International Scholarly Open Access Journal, Peer-reviewed, Refereed Journal )
Impact factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal
UGC Approved Journal no 63975(19)
ISSN: 2349-5162 | ESTD Year : 2014 Call for Paper
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UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975
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Published Paper ID:
JETIRBP06097
Registration ID:
210168
Page Number
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Title
IMPACT OF DIGITAL ADVERTISING ON CONSUMER PURCHASE BEHAVIOUR
Authors
Abstract
The utmost products or services in the world will not built money unless consumers know it exists. This is why advertisement is considered so important. An advertisement is an audio or visual type of marketing communication that employs a freely sponsored, non-personal communication to promote or sell a product, service or idea. Digital advertising is latest and fastest growing means of advertisement of modern era.
Key Words
Digital advertising, consumer behaviour, web advertising, online sales, social media, etc.
Cite This Article
"IMPACT OF DIGITAL ADVERTISING ON CONSUMER PURCHASE BEHAVIOUR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.565-568, May-2019, Available :http://www.jetir.org/papers/JETIRBP06097.pdf
ISSN
2349-5162 | Impact Factor 7.95 Calculate by Google Scholar
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Cite This Article
"IMPACT OF DIGITAL ADVERTISING ON CONSUMER PURCHASE BEHAVIOUR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp565-568, May-2019, Available at : http://www.jetir.org/papers/JETIRBP06097.pdf
Publication Details
Published Paper ID: JETIRBP06097
Registration ID: 210168
Published In: Volume 6 | Issue 5 | Year May-2019
Page No: 565-568
Country: -, --, - .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication
Published Paper URL :: https://www.jetir.org/view?paper=JETIRBP06097
Published Paper PDF: https://www.jetir.org/papers/JETIRBP06097
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