• Dr.K.SIVAKUMAR
• Dr .P. PARTHIBAN

The terms “green” or “sustainable” often refer to products, services or practices that allow for economic development while conserving for future generations. Green product has less of an environmental impact or is less detrimental to human health than the traditional product. This paper deals with green product purchase decision among the consumers in Cuddalore district. It outlines the reasons for buying green products. This paper makes a special note on indicators of green product purchase decision and such indicators are quantified and measured. This paper concludes with some interesting findings along with policy suggestions.

Green products, green marketing, sustainable environment, global warming, etc.

"E-BANKING SERVICES IN INDIAA STUDY ON PURCHASE DECISION OF GREEN PRODUCTS AMONG URBAN CONSUMERS IN CUDDALORE DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.581-585, May-2019, Available :http://www.jetir.org/papers/JETIRBP06100.pdf

"E-BANKING SERVICES IN INDIAA STUDY ON PURCHASE DECISION OF GREEN PRODUCTS AMONG URBAN CONSUMERS IN CUDDALORE DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp581-585, May-2019, Available at : http://www.jetir.org/papers/JETIRBP06100.pdf