• Dr. L. BALAMURUGAN

This study has been conducted to investigate the role of advertisement on consumer. This paper aims to explore the role of advertisement expenses to increase the sale, and profit of the company which in turn increases the overall growth of the company. This study is done to see the relevance of research and development expenses, advertisement and promotion expenses on the sales and growth of the company. The results exposed that advertisement attracts towards the preference and choices to influence the consumer buying behaviour and ultimately leads the sales of the company to grow. Advertisement expenses influences the consumers and increases the sales of the company and also influences the price of individual product.

Advertisement expenses, impact of advertisement, sales promotion, etc.

"ROLE OF ADVERTISEMENT EXPENSES ON FMCG SECTOR: CASE STUDY OF DABUR INDIA LIMITED", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.660-668, May-2019, Available :http://www.jetir.org/papers/JETIRBP06116.pdf

"ROLE OF ADVERTISEMENT EXPENSES ON FMCG SECTOR: CASE STUDY OF DABUR INDIA LIMITED", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp660-668, May-2019, Available at : http://www.jetir.org/papers/JETIRBP06116.pdf