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May-2019
eISSN: 2349-5162
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Journal of Emerging Technologies and Innovative Research ( An International Scholarly Open Access Journal, Peer-reviewed, Refereed Journal )
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UGC Approved Journal no 63975(19)
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UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975
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Published Paper ID:
JETIRBP06118
Registration ID:
210141
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Title
COLLEGE STUDENTS’ PERCEPTIONS AND BUYING HABITS TOWARDS ORGANIC FOOD PRODUCTS (WITH REFERENCE TO NAMAKKAL DISTRICT)
Authors
Abstract
The adoption of organic production and processing is highly determined by market demand. Therefore, this is reflected in consumers’ perceptions and attitudes toward organic food products. This research draws on a survey of 300 respondents. Results indicated that the main reasons for purchasing organic food products are an expectation of a healthier and environmentally friendly means of production. Organic buyers tend to be older and higher educated than those who do not buy them. In addition, consumers trust in the authenticity of the goods and price are also issues. However, the main barrier to increase the market share of organic food products is consumer information.
Key Words
Organic food, consumer behaviour, food labels, consumer awareness, etc.
Cite This Article
"COLLEGE STUDENTS’ PERCEPTIONS AND BUYING HABITS TOWARDS ORGANIC FOOD PRODUCTS (WITH REFERENCE TO NAMAKKAL DISTRICT)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.676-682, May-2019, Available :http://www.jetir.org/papers/JETIRBP06118.pdf
ISSN
2349-5162 | Impact Factor 7.95 Calculate by Google Scholar
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Cite This Article
"COLLEGE STUDENTS’ PERCEPTIONS AND BUYING HABITS TOWARDS ORGANIC FOOD PRODUCTS (WITH REFERENCE TO NAMAKKAL DISTRICT)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp676-682, May-2019, Available at : http://www.jetir.org/papers/JETIRBP06118.pdf
Publication Details
Published Paper ID: JETIRBP06118
Registration ID: 210141
Published In: Volume 6 | Issue 5 | Year May-2019
Page No: 676-682
Country: -, --, - .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication
Published Paper URL :: https://www.jetir.org/view?paper=JETIRBP06118
Published Paper PDF: https://www.jetir.org/papers/JETIRBP06118
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