• Dr. C. THILAKAM
• C.ANU

Now-a-days banking is known as innovative banking. Developments in information technology have given a rise to innovations in the product and service designing and their supply in the banking sector and finance industries, customer services and satisfaction are their centre point of all the efforts. One of the important areas of banking is where information technology has a positive influence so on substitutes for traditional funds movement services. With the advent of online banking, electronic funds transfer and other similar products and services for funds transfer within quick time which was impossible a few years ago. With networking and inter connection, new problems are taking place related to security, privacy and confidentiality to e-banking transactions. Banking through electronic channels has gained increasing popularity in recent years. This system popularly known as e-banking provides alternatives for faster delivery of banking services to a wide range of customers. This study aims to collect customers opinions regarding this adoption of various e-banking technologies, its importance and problems associated with e-banking in Tirunelveli district. Structured questionnaire addressing the various research questions were used. The results revealed that there is a high adoption level of e-banking technologies in Tirunelveli district with ATM well favoured. The internet banking is gradually gaining an increasing awareness but faced with the problem of high cost of internet connectivity and lack of telecommunication infrastructure. It is recommended that e-banking transaction should have desirable properties like authenticity, confidentiality, unforgivable and integrity coupled with provision of adequate telecommunication infrastructure and increased culture of internet usage.

electronic banking, online banking security, impact on e-banking technology

"A STUDY ON RURAL CUSTOMERS’ SATISFACTION AND IMPACT OF E-BANKING SERVICES IN TIRUNELVELI DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.805-811, May-2019, Available :http://www.jetir.org/papers/JETIRBP06140.pdf

"A STUDY ON RURAL CUSTOMERS’ SATISFACTION AND IMPACT OF E-BANKING SERVICES IN TIRUNELVELI DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp805-811, May-2019, Available at : http://www.jetir.org/papers/JETIRBP06140.pdf