• RAJASRI.G
• Dr.RAJANDRAN. KVR

Customer prefer branded than non-branded but some of them may choose non-branded of price, quantity and quality. Research is men’s wear in mannargudi one of town in Tamil Nadu. The most of the customers are preferring different colours clothes as well as different brands. AYYA men’s wear is popular among the choice. Sample size of 80 customers where selected for the research. The research shows that customer are most satisfied with their colours and the design of the product take then price or quality.

CUSTOMER SATISFACTION ON BRANDED AND NON-BRANDED REFERENCE: SRI AYYA MEN’S WEAR AT MANNARGUDI

"CUSTOMER SATISFACTION ON BRANDED AND NON-BRANDED REFERENCE: SRI AYYA MEN’S WEAR AT MANNARGUDI", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.70-73, May-2019, Available :http://www.jetir.org/papers/JETIRBX06020.pdf

"CUSTOMER SATISFACTION ON BRANDED AND NON-BRANDED REFERENCE: SRI AYYA MEN’S WEAR AT MANNARGUDI", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp70-73, May-2019, Available at : http://www.jetir.org/papers/JETIRBX06020.pdf