• M. MATHIYAZHAGAN
• Dr.RAJANDRAN. KVR

India is the world’s Aavin milk in product. The Indian Aavin milk sector has grown substantively over the year. Tamil Nadu state is the one of the ten largest milk producing states in India. This paper analyses customer satisfaction over the Aavin milk special reference to the kumbakonam of Tamil Nadu State. The aim of the study is reveal customer satisfaction over Aavin milk products based on their age, educational qualification and monthly income of the customers’ family. It also depicts level of satisfaction about the product using chi-square test.

: Costomer behaviour; Dairy products; Aavin Milk consumption;

"CUSTOMER SATISFACTION ON AAVIN MILK AT KUMBAKONAM", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.94-96, May-2019, Available :http://www.jetir.org/papers/JETIRBX06027.pdf

"CUSTOMER SATISFACTION ON AAVIN MILK AT KUMBAKONAM", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp94-96, May-2019, Available at : http://www.jetir.org/papers/JETIRBX06027.pdf