• Nisha Singh
• Dr. Ririka Moolchandani
• Dr. Archana Bhatia

The objective of the research study is to identify the different Satisfaction factors of women customers in E-Business. The number of internet user is constantly increasing which is also signifies that online purchasing is also increasing. Women buyers are always in search of new and unique product options. E-shopping is providing the facility to shop all different products under the single roof without going out with in few clicks. Women prefer to shop lifestyle products, Handbags and home utilities more with online mode. Women shoppers also worry about some factors like mode of payment, fear of fraud in term of products, and payment. This study focuses on the factors which makes their shopping experience more independent and effective.

E-shopping behavior, women customers, Satisfaction Factors

"Literature Study on Satisfaction Factors of Women Customers in E-Business special reference to Apparels, Hand-bags and Home Appliances", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.91-94, May-2019, Available :http://www.jetir.org/papers/JETIRCC06019.pdf

"Literature Study on Satisfaction Factors of Women Customers in E-Business special reference to Apparels, Hand-bags and Home Appliances", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp91-94, May-2019, Available at : http://www.jetir.org/papers/JETIRCC06019.pdf