• Komal Gupta

In this paper I discuss about the E-Commerce and E-Tailing. E-commerce (EC), an abbreviation for electronic commerce, is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the internet. These business transactions occur either as business-to-business (B2B), business-to-consumer (B2C), consumer-to-consumer or consumer-to-business. Growth in e tailing and e commerce has been tremendous within the recent years and continue to expand in both volume and value. This study also includes the role of internet in e commerce. Unsurprisingly, the Internet is crucial to the smooth operation of E-Commerce. Businesses using E-Commerce alone need a fast, reliable service. The objective of my study is to understand e commerce and e tailing, role of internet in e commerce and e commerce in India. To achieve the objective of studying the data has been collected from secondary data collection method. The secondary information is mostly taken from websites, books, journals, etc.

E-Commerce, E- Tailing

"International Conference on “Emerging trends and prospectus of Modern Management in Global business ”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.185-193, May-2019, Available :http://www.jetir.org/papers/JETIRCC06035.pdf

"International Conference on “Emerging trends and prospectus of Modern Management in Global business ”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp185-193, May-2019, Available at : http://www.jetir.org/papers/JETIRCC06035.pdf