• Avinash Totlani
• Shilpa Joshi

Nations may fall, paper money may lose its value but gold will always sustain as something of value. But there are also certain disadvantages in investing in gold. In the short run, gold is an excellent store-house of wealth but in long term, investment in gold is not an ideal investment. This is because its return is easily phased out by the returns from equity market. Moreover investment in gold has no payout in terms of dividends. Now a day's investors prefer to invest in gold because of its high return, Gold is subjected to speculation, many investors use gold as a hedge against nation. This study tries to focus about distinguish gold investment schemes accessible in the market and also the investor's attitude towards the investment. This study aims at collecting investor's response towards investment in gold. Pros and cons of investing gold have been elicited. We in our study have tried to throw light on the different avenues of gold investment obtainable in the market. This will safeguard that gold becomes tradable and generates revenue rather than lying idle as a dead investment.

Gold, Investment Avenues, Investment Pattern, Equity shares, ETF.

"Gold as an Investment Avenue: An Analytical Study on Investment Pattern ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.261-264, May-2019, Available :http://www.jetir.org/papers/JETIRCC06049.pdf

"Gold as an Investment Avenue: An Analytical Study on Investment Pattern ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp261-264, May-2019, Available at : http://www.jetir.org/papers/JETIRCC06049.pdf