• Dr.M.Kathiravan
• Dr. Saikumari V
• Ms. V. Sunitha

The employee retention is a major challenge faced by the companies globally this paper focused on manufacturing industry in indian perceptive. The document is a very thorough, more about the complex issue of employee retention based on surveys and interviews with manufacturing industryemployees. The research confirmed that employee turnover must be viewed from a variety of different perspectives. Successful businesses use an integrated and strategic business approach to attract and retain the people they need. The primary data was collected using a self-prepared 5-point like rt scale questionnaire and it was pre-tested by distributing 50 numbers of questionnaires to the pilot group. A random sampling technique has been used to select the sample of 100 respondents from Indian manufacturing industry. The report emphasizes the complexity of the problems and the necessity for systemic remedies. Corporate cultural change is the key for serious improvement to occur. From the study it can be concluded that the retention level of the employees is high, this was identified by the key factors like commitment towards orientation program, supervisor relationship, communication level, satisfaction level towards appraisal system the report makes clear that there are no simple answers or solutions, and that "unwanted turnover is directly in the hands of top management".

Employee Retention Strategies, Manufacturing Industry, supervisor relationship, Indian Perceptive

"EVALUATION OF THE EFFECTIVENESS OF EMPLOYEE RETENTION STRATEGIES: MANUFACTURING INDUSTRY IN INDIAN PERCEPTIVE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.71-81, May-2019, Available :http://www.jetir.org/papers/JETIRCD06012.pdf

"EVALUATION OF THE EFFECTIVENESS OF EMPLOYEE RETENTION STRATEGIES: MANUFACTURING INDUSTRY IN INDIAN PERCEPTIVE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp71-81, May-2019, Available at : http://www.jetir.org/papers/JETIRCD06012.pdf