• Dr. (Mrs) VandanaKawadkar

In this new retail world, the tools, strategies and technologies required to be successful are available. A retailer is a merchant or occasionally an agent or a business enterprise, whose main business is selling directly to ultimate consumers for non-business use. Technology is changing the way many businesses operate for the better of the company and its customers. Technology is enhancing many industries from financial institutions to retail outlets. It is important that companies stay up-to-date with the increasing changes and enhancements technology is creating for their business. In the retail industry, technology is changing the way many aspects of the industry are conducted. The use of technology in retail has also made payment processes easier with contactless payments. These payment methods use RFID or NFC technology to allow the customer to make their purchase with their smartphone or even watch. This technology has eliminated the need for passwords or PINs and has streamlined the checkout process for customers. Faster transactions have led to higher sales volumes in stores that offer remote POS and contactless payments.This review paper shows how the advancements in retail technology help the retailing industry and the impact that affect retailers and customers.

Technology. Innovation, Retailing industry

"ROLE OF TECHNOLOGY IN RETAIL INDUSTRY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.71-75, May-2019, Available :http://www.jetir.org/papers/JETIRCE06008.pdf

"ROLE OF TECHNOLOGY IN RETAIL INDUSTRY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp71-75, May-2019, Available at : http://www.jetir.org/papers/JETIRCE06008.pdf