• Prof. Bhavini L.Patel
• Prof. Deepa M. Choudhari

Software is a wealth and job creating industry, which has enormously grown across the globe, employing millions of professionals worldwide. The Indian software industry has burgeoned, showing a nearly 50% compounded annual growth rate over the recent years. Being a knowledge-based industry, a high intellectual capital lends competitive advantage to a firm. Intellectual capital comprises human capital and intellectual assets. With a global explosion in market opportunities in the IT sector, the shortage of manpower both in numbers and skills is a prime challenge for HR professionals. Even though organisations are now a days, found to be technology driven, human resource is required to run the technology. With all round development in each and every area of the economy, there exists a cut throat competition in the market. With this development and competition, there are plenty of avenues and opportunities available in the hands of the human resources. The biggest challenge that organisations are facing today is not only managing these resources but also retaining them. Securing and retaining skilled employees plays a vital role in any organisation, because employees’ knowledge and skills are at the focus point of the companies’ ability to be economically competitive. Hence, continuously satisfying the employees is another challenge that the employers are facing today. The objective of this research is intended to identify the key organisational factors contributing to voluntary employee job turnover in Information Technology sector. The study also tries to understand how key variables affect different behavior patterns concerning employee retention in the IT companies in Nagpur. Lastly, the study attempts to describe the most frequently used HR instruments applied for better employee retention in IT. The Research methodology adopted for study is analytical research and quantitative statistical tools used for study are correlation, regression and Z test is used for hypothesis testing. In the first part, we have discussed briefly about the IT sector in Nagpur and the retention issues faced and strategies adopted for the same by the companies. The data has been collected with the help of questionnaires formed and the effectiveness of the HR strategies has been analysed for the period 2016-18.

Employee retention, retention strategies, employee satisfaction, intellectual capital, IT companies

"A CRITICAL STUDY OF EMPLOYEE RETENTION STRATEGIES ADOPTED IN IT COMPANIES IN NAGPUR, (2016-2018)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.224-232, May-2019, Available :http://www.jetir.org/papers/JETIRCE06031.pdf

"A CRITICAL STUDY OF EMPLOYEE RETENTION STRATEGIES ADOPTED IN IT COMPANIES IN NAGPUR, (2016-2018)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp224-232, May-2019, Available at : http://www.jetir.org/papers/JETIRCE06031.pdf