• Mr. Kiran Waghchoure
• Ms. Shilpa Chourishi

Organic food is one of the trending practices followed among all age groups within India. Starting from parenting of new born baby parents are trying to provide genuine organic food which really under question. As India is one of the agriculture based country, it is really important to deliver better while producing organic food at all stages till it reaches to ultimate consumer. Consumers in India has accepted the change towards organic food movement and supported it at all levels but various loop holes in production as well as supply of organic food raising questions on authenticity of product. Usually consumer got cheated with unfair practices followed. Producers are trying to opt maximum natural methods for production but few unavoidable situations like polluted water resources, soil and natural chemicals present, perishability in transport, wide market to target. Although lots of difficulties, few times producer and seller managed to facilitate consumer with genuine organic food.

"Study Of Changing Trends Towards Organic Product And Difficulties In Organic Food Segments-Producer, Seller And Consumer", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.21-23, May-2019, Available :http://www.jetir.org/papers/JETIRCF06005.pdf

"Study Of Changing Trends Towards Organic Product And Difficulties In Organic Food Segments-Producer, Seller And Consumer", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp21-23, May-2019, Available at : http://www.jetir.org/papers/JETIRCF06005.pdf