• Cherry Patel
• Sashank Kini
• Dr. Mini Mathur

The main objective of the study is to observe the parent-child interaction during food shopping. Children play a significant influence in family purchase decisions and are particularly active while shopping for foods and beverages. They either expressly demand for a particular product or simply place it in the basket. Negotiation takes place in the case of certain food products, with children using various influencing techniques and styles to convince their parents. This happens particularly in the case of processed and sugary items which are regarded as unhealthy. The parents in turn have different approaches to influence their children which varies according to their parenting style. The influencing techniques and styles used by the children varies by age, which shall be dwelled upon. In addition to parent-child interaction, the study briefly covers sibling and grandparent influence. It also looks at how parents socialize their children on the basics of shopping.

children, parenting, decision-making, food shopping, buyer behavior

"Interaction between Parents and Children during Food Shopping", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 8, page no.7-12, August-2018, Available :http://www.jetir.org/papers/JETIRD006002.pdf

"Interaction between Parents and Children during Food Shopping", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 8, page no. pp7-12, August-2018, Available at : http://www.jetir.org/papers/JETIRD006002.pdf