• Anup Sharma

Paper demonstrates an application of CPFR technique, to improve efficiencies in a supply chain. The paper highlights the nature of FMCG supply chain and the advances in it. A model is developed where statistics is used to reduce bullwhip effect and eventually overall operational cost. R and MS Excel was used for the analysis. CPFR technique is one of the most beneficial technique by which companies can reduce their distribution cost. This technique improves distribution by increasing visibility, systematic information generation and distribution. This technique is most beneficial for the organizations which deals with short shelf life products or where markets are highly segmented or where organizations face higher variation in raw material supply or market demand. Practitioners can find this model useful for reducing cost in their organization. This model also demonstrate benefits of including information sharing applications in the process.

Bullwhip, FMCG, CPFR, Supply Chain

"Reducing bullwhip effect: An application of CPFR technique in FMCG supply chain", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 10, page no.441-448, October 2018, Available :http://www.jetir.org/papers/JETIRDQ06064.pdf

"Reducing bullwhip effect: An application of CPFR technique in FMCG supply chain", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 10, page no. pp441-448, October 2018, Available at : http://www.jetir.org/papers/JETIRDQ06064.pdf