• Vineet Balutiya

Travel within India is not just about visiting the cities and popular tourist centres, in fact, the real India can only be explored in the many villages. Rural tourism is a concept that is slowly gaining popularity among travellers. However, in fact more people need to wake up to the breathtaking beauty and travel opportunities that rural villages of India have. The aim of this research is to learn about the growth of rural tourism knowledge, opportunities and sustainability. Issue and prospects of it .The demand for rural tourism is growing nostalgia for the countryside due to stresses of modern urban lifestyles, the booming market for natural food, and a desire to conserve rural life have all been fuelled by a variety of factors. The notion of rural tourism is so vast that a particular description of it is very difficult to offer it. Every person or organization may describe rural tourism differently and this includes all rural life, culture, art and heritage in rural areas, which lead to economic and social benefits for local communities.

Rural tourism , tourism , sustainability , India

"Rural Tourism in India - A review study", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 1, page no.1165-1170, January 2019, Available :http://www.jetir.org/papers/JETIRDY06192.pdf

"Rural Tourism in India - A review study", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 1, page no. pp1165-1170, January 2019, Available at : http://www.jetir.org/papers/JETIRDY06192.pdf