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Published in:

Volume 5 Issue 12
December-2018
eISSN: 2349-5162

Unique Identifier

JETIRDZ06113

Page Number

860-879

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Title

PERCIEVED PRICING BEHAVIOUR OF STUDENTS TOWARDS E-COMMERCE

ISSN

2349-5162

Cite This Article

"PERCIEVED PRICING BEHAVIOUR OF STUDENTS TOWARDS E-COMMERCE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 12, page no.860-879, December 2018, Available :http://www.jetir.org/papers/JETIRDZ06113.pdf

Abstract

The primary objective of this research is to study the perceived pricing behavior regarding E- commerce. A structured predefined questionnaire was prepared and a pilot study was led on a sample of 50 students. After a few additions and deletions, the questionnaire was administered to a sample of 344 students belonging to three educational institutions based in Jalandhar city. Simple Random Sampling technique was employed. The sampling unit was a student. then Statistical techniques like ANOVA were applied in the study. To gauge the factors effecting pricing perception level have been tested against certain factors such as frequency of using e-commerce, amount willing to spend, perceived product price expensiveness, perceived premium or discount offers the following hypotheses have been framed.

Key Words

E-Commerce, Perceived Behaviour, Students

Cite This Article

"PERCIEVED PRICING BEHAVIOUR OF STUDENTS TOWARDS E-COMMERCE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp860-879, December 2018, Available at : http://www.jetir.org/papers/JETIRDZ06113.pdf

Publication Details

Published Paper ID: JETIRDZ06113
Registration ID: 233740
Published In: Volume 5 | Issue 12 | Year December-2018
DOI (Digital Object Identifier):
Page No: 860-879
ISSN Number: 2349-5162

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Cite This Article

"PERCIEVED PRICING BEHAVIOUR OF STUDENTS TOWARDS E-COMMERCE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp860-879, December 2018, Available at : http://www.jetir.org/papers/JETIRDZ06113.pdf




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