• Laxmi Dharamshi

Think of a scenario where you notice a dress on the Facebook page of a retailer, order it from your phone and pick up through an offline store. As a customer, it sounds interesting, but is it a reality. Yes, the 'Omni-channel' is the latest strategic trend which is gaining popularity in the Indian retail industry. Broadly, this term signifies the convergence of all platforms, be it online, offline or through mobile phones. Omni-channel provides retailers with a single view of customer and creates a seamless shopping experience for customers across all possible platforms. This research article is an attempt to understand the concept and significance of Omni-channel Retail. The paper also covers the evolution of Omni-channel Retail in India

Omni-channel Retail, Indian Retail Industry

"Omni-channel Retail in India: An Overview ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 10, page no.27-31, October-2018, Available :http://www.jetir.org/papers/JETIRF006006.pdf

"Omni-channel Retail in India: An Overview ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 10, page no. pp27-31, October-2018, Available at : http://www.jetir.org/papers/JETIRF006006.pdf